Archive for June, 2007
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“Tell Mavis that John said that Kevin told Lucy that she heard that Brenda is inlove with her brother Jarvis.” Did you also participate in this game at school, the pass information up the ladder. Did you ever wonder why rumours spread like wild fire? Well look no further then Viral Marketing. It has been an old mode of passing information about something important to others who could be interested.
Do you think that your business is important to tell the whole world about? Well then why do most people rather ignore this important marketing behemoth and settle for pay per click only? I think its because they have been blind-sided into believing that the world is too big to get noticed in and quietly go about their business and paying through the nose for mediocre results.
Viral marketing has some pre-requisites or it will not work. The most important is news worthyness [the W.O.W. factor]. It must be so “juicy” that the person who decides not to spread it further should feel like they will incur a curse of the 10 plagues of Egypt. I am talking along the lines of chain mail but without the obvious threat that chain mails typical use. The news itself must make the person want to spread it just to prove to their contacts that they are in the know. People wish to feel important and giving them a reason from your business to feel important will turn them into your viral hosts to pass the message to others with the intent to pass it on further.
The second pre-requisite is it must pass to a relevant audience. Its no use telling bankers that the stock prices of their banks are up this year. Yes one of them might be a trader on the side but the majority will not feel the need to run and spread it, even though it affects them directly. So choose your audience wisely. The best is usually your satisfied customers, they will shout your praises on a mountain if you asked them. Many businesses are shy about asking or they do it informally and do not drive the great publicity they could gain for no extra advertising cost.
The third pre-requisite is the reward. Its my favourite radio station in all of internet marketing. W.I.I.F.M. [What’s In It For Me]. I tune into that frequency because I know if I give a huge incentive the drive will not wane and fizzel out. Without a huge incentive you are singing to deaf ears and your customers will continue with their daily lives looking for another opportunity to enrich and simplify their lives.
Do you notice that the three pre-requisites are met by the spread of religion? How did the Bible spread? Because Jesus asked his desciples to go out and spread the Word to anyone who will listen. Who are your viral marketers? Aren’t they the people on your mailing list, your previous customers? I mean no offence to any Religious devotees.
To understand the power of Viral marketing is to understand the true power of marketing in its most basic and highly effective form.
You can get more information and easy to use automating tools about marketing by subscribing to Comments (0) | Posted in Internet Marketing News
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Terry
Hey! you guys, for ages i have been trying to earn a residual income, online.
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If you want to know how i have got on, i will tell you next week.
Hastalavista,
Terry
Hi All
An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works.
He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it.
However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.
Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake.
This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track. (You Can Read The Rest AT)
www.cashman3.com/7-ways-to-drive-laser-targeted-traffic.php
Have A Great Week.
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A VoIP phone utilises the Voice over Internet Protocol (VoIP) technology wherein our voice is converted into digital signal that is transmitted over the Internet. A VoIP phone adaptor is used to avail VoIP service on an analogue telephone.
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